The process behind a client redesign!
Bookkase
Campaign
Bookkase is one of my favourite products! I wanted to create a mock campaign to promote that it can do more than just keeping your book dry from water!
Background
Bookkase is one of my favourite products. It is a plastic case that fits over your paperback books, protecting them from all sorts of damage that comes with transporting your book from place to place. I am an avid reader and have been using my Bookkase for a little under a year. When I take my book out of the house my Bookkase is always on it.
Bookkase's current focus is to showcase the water resilience of the case. Throughout the summer months that worked well but moving into the colder months there has been less content on their socials. I wanted to think of a solution to the lack of activity and create social media content promoting the value of Bookkase. I think it is worth showing people it can be more than just keeping your book dry from the water!
Current Social platforms
Currently Bookkase's Instagram page is not very active. Their last big “campaign” was in the summer which focused on taking your books outside (beach/cottage) basically anywhere near the water and keeping them safe from water damage.
The brand posts a wide variety of content to their Instagram. There is a mix of relatable short clips, outfit videos with the model holding a book with a Bookkase on it, promo/sales and lifestyle content. I wanted all the content I create to be within these categories so that the new visuals will be consistent with what is already on their feed.
Results and Final Thoughts
I am extremely happy with how this project turned out! I pushed myself out of my comfort zone to film and I think all the content turned out better than I could have imagined! I have collaborated with the brand before and my next steps are going to be reaching out to them and showing them the content I created with their product!
Ideation
I wanted to showcase the protection feature the product can provide when you are on the go. The Bookkase team has touched on this selling point in some of their previous posts but I thought it would be fun to show the product in different use cases. Using your Bookkase while you are actually on the move, whether that may be throwing it in your work bag, taking it to a coffee shop with you, etc. I wanted the users to feel like they can connect to that idea and envision themselves in that specific situation.
I turned to Pinterest to find inspiration for some of the visuals. This not only helped me figure out what props and materials I would need but also helped me visualize my shot list. Organizing my shoot day this way helped keep me on track and not get lost when I was shooting. I didn’t let it control every single thing I was doing but it helped guide me in the right direction.
All my shooting locations were out of the house. I follow A LOT of book influencers and I know that book people like to leave their house to read. Two of the main locations I always see are the park + coffee shops and that was how I decided on the two locations for the shoot.
I wanted to emphasize:
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Movement and being outside a readers normal reading space.
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Documenting experiences that users can connect to (reading at a coffee shop, reading in a park, anywhere outside their home)
Design
I turned this whole project into a mini challenge and filmed all of the content on my lunch breaks. I had exactly an hour to film and then head back to the office to continue the work day.
I wanted to challenge myself to see if:
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I could actually do it
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I could get out of the office rather than stay inside all day
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I could push myself creatively and film outside my comfort zone (outside in public).
It ended up being a project that spanned multiple days but I got it filmed in three days and I’m really proud of that!
I wanted to keep the new content consistent with the pre-existing content on their social media. Their team rarely uses graphics, they mainly stick to photos/videos with text for all their content. I decided to continue on this theme so that there wasn’t a drastic difference that strayed away from the branding that they were already using.
I used “Cormorant Garamond ” as the main font for both photos and video and tried to play around with the sizing and italics for emphasis. This was the font I found that looked the most similar to their logo font. They started using a serif font in some of the previous posts so I wanted to stick with that theme. I didn’t want to heavily rely on the editing because I think the composition of photos and video clips are ultimately what made the content stand out.
